Job Description

Personalization & Optimization Lead

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

As a Personalization & Optimization Lead on the US Digital & Direct Marketing team your focus will be on configuring campaign workflows, setting triggers, scheduling send times, and assigning tracking metrics in Adobe Target and Braze. The role requires seamless coordination across the Mobile & Online Campaign Execution team, Digital & Publishing team and the Business to understand campaign goals, define KPIs and execute to align with US goals and objectives.

At CIBC we enable the work environment most optimal for you to thrive in your role. To successfully perform the work, you'll be on-site in our Chicago, IL office anywhere between one to two days a week.

How you'll succeed:

• You're a subject matter expert when it comes to using platforms, like Adobe Experience Platform, to generate client segments and audiences that best align to our marketing strategy and that provide the best engagement experience for our clients.
• You can demonstrate experience in creating and implementing cross-channel optimization and personalization strategies. You have 3 to 5 years hands-on experience with Adobe Target and Braze. It's an asset if you have experience using Adobe Analytics and/or basic HTML.
• You will be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales.
• You can identify opportunities surrounding campaign performance from a segmentation perspective. You can identify which KPIs matter for different situations and communicate this information in an actionable format.

Who you are:

• Your career has focused on digital marketing. You have experience executing campaigns on CPD platforms like Adobe AEP, Target or Braze.
• You love to learn. You are enthusiastic about growing your knowledge, and you know that there is no limit to what you can achieve.
• You understand that success is in the details. You notice things that others do not. Your critical thinking skills help to inform your decision making.
• You are digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Values matter to you. You bring your real self to work, and you live our values trust, teamwork, and accountability.

At CIBC, we offer a competitive total rewards package. This role has an expected salary range of $85,000K - $100,000K for the Chicago, IL market based on experience, qualifications, and location of the position. The successful candidate may be eligible to participate in the relevant business unit's incentive compensation plan, which may also include a discretionary bonus component. CIBC offers a full range of benefits and programs to meet our employee's needs; including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave and Vacation), Holidays and 401(k), in addition to other special perks reserved for our team members.

This position does not offer visa sponsorship.

What CIBC Offers

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com.

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

IL-120 S LaSalle St, GROUND

Employment Type

Regular

Weekly Hours

40

Skills

Adobe Experience Platform (AEP), Communication, Customer Engagement, Dashboard Reporting, Digital Content, Digital Marketing Campaigns, Facilitation, Metrics Development, Teamwork, User Experience (UX)

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