Key Responsibilities:

Strategic Planning & Execution

Develop and execute PR strategies that support business goals for LG’s Media Entertainment Solution (MS) categories, including TV, IT, Audio, Content Services (webOS Platform) and support for partnerships.
Manage agency partners, directing them on strategy, messaging and business vision for the MS division.
Track and manage the distribution of samples for Consumer Media Reviews (CMR) Program across all MS categories.
Align messaging with global corporate communications and marketing teams to ensure brand consistency.
Collaboration with XBU and with LG US Social Media Team
Maintain line of communication with HQ PR counterparts.

Analytics & Reporting

Track and analyze media coverage, campaign performance, and sentiment.
Provide regular reporting to internal stakeholders and leadership on CMR—providing insights and recommendations.
Prepare and edit PowerPoint documents reporting on PR activities across MS categories and partner activations.

Creation of Press Materials

Oversee the creation of press releases, messaging points, media kits, Q&A documents, and briefing materials.
Collaborate with internal stakeholders to ensure technical and brand accuracy.

Event & Product Launch Support

Lead PR initiatives in the U.S. for MS product launches, trade shows (e.g., CES), press conferences, and partner activations.
Work cross-functionally with product, marketing, and agency teams to maximize exposure and impact.

Issues & Crisis Communication

Media Relations

Cultivate and maintain strong relationships with key media outlets, journalists, influencers, and industry analysts in the entertainment, tech, and lifestyle sectors.
Serve as spokesperson when necessary and coordinate interviews, press events, and media briefings.